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Schwartz (brand)

The Schwartz company was founded in 1841 to sell coffee in Halifax, Nova Scotia, Canada.[1] In 1984 McCormick & Company took over the brand, thereby becoming the world's largest producer of herbs, spices, and seasonings.

Started by William Henry Schwartz, the son of a German baker of the same name from Amsterdam, the company grew as a family operation in Halifax.[1][2] Son W. E. Schwartz added pure spices with the purchase of a spice mill in 1880.[2][3] By the 1930s the company was selling in more than fifty countries. Its slogan was "Say Schwartz and be Sure" and by the 1950s their current "S" trademark was in use.[2] Subsequent changes in ownership have resulted in the business now being represented solely by the brand.

References

  1. ^ a b "Business and History - W. H. Schwartz & Sons LTD. | Western Libraries". Archived from the original on February 25, 2012. Retrieved June 15, 2010.
  2. ^ a b c "Our History | Schwartz". Schwartz Spices UK Ltd. London: McCormick & Company. Archived from the original on October 2, 2015. Retrieved January 14, 2026.
  3. ^ Schwartz, W. E. (1899). Tales of the Indies. Halifax, Nova Scotia: Herald Printing House. OCLC 71763570. Retrieved January 14, 2026 – via Internet Archive.
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