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JJ Foodservice (company)

JJ Food Service
FoundedDecember 23, 1988 (1988-12-23) in London, United Kingdom
FounderMustafa Kiamil
FateActive
Headquarters
London
,
UK
Area served
United Kingdom
Products
RevenueSteady £243.4m[2] (2025)
Steady £11.4m[2] (2025)
Websitejjfoodservice.com

JJ Foodservice (founded as JJ Fast Food Distribution Limited) is a UK-based foodservice wholesaler and distributor. The company supplies food, beverages, packaging, and cleaning products to restaurants and household consumers. The business is open to both trade and the public.[3]

History

JJ Foodservice was founded in 1988 by entrepreneur Mustafa Kiamil, who opened the company's first warehouse in Hornsey, North London.[4][5][6] The company's roots can be traced to 1982 when Kiamil started a burger bar named Jenny's Burgers, which expanded into a chain.[4] To support the chain, Kiamil established a catering delivery business, which soon began supplying other independent restaurants.[7]

JJ Foodservice self-funded its growth and owns its buildings, vehicles, and equipment outright.[8] Growth came through a combination of branch expansion, investment in proprietary technology, and strategic acquisitions. In 2024, it acquired London-based Gatelands Supplies to target the Asian restaurant sector.[9][10]

The company donated free meals to hospitals and care homes.[11][12]

In 2024 during the inflationary wave, JJ Foodservice launched a Mix & Save promotion for restaurants with key brands including P&G Professional, Britvic and Coca Cola.[13][14] In 2025, JJ won National Wholesaler of the Year in The Grocer's Gold Awards which recognized its introduction of "new and innovative own brand products".[10]

Operations

In the financial year ended 31 March 2025, the company reported turnover of £243,411,300 and a gross profit of £11,423,564.[2] The company has over 800 employees and owns 12 branches as of 2024.[15][16]

JJ has invested in digital services and automation. In 2009, it launched online ordering, and by 2025, self-service kiosks were rolled out in all branches.[17][18] 75% of sales are generated online.[19]

To address driver shortages, the Group encourages more women to become HGV drivers.[20] It has also recruited from Poland.[7] The company equips its truck drivers with devices to track vehicle location, delivery completion, and stock distribution.[8]

References

  1. ^ "Search for a trade mark". gov.uk. Retrieved 10 November 2023.
  2. ^ a b c "JJ Foodservice Limited Annual Report and Financial Statements For The Year Ended 31 March 2025", UK.GOV, Companies House
  3. ^ Gartside, Ben (30 June 2020). "The food wholesaler claiming to supply a quarter of Britain's fish and chip shops". The Telegraph. Retrieved 10 November 2023.
  4. ^ a b "JJ Foodservice Celebrating 30 years of all-round excellence". Wholesale Manager. 19 February 2019. Retrieved 11 August 2025.
  5. ^ "JJ FOOD SERVICE LIMITED". Companies House. Retrieved 10 November 2023.
  6. ^ "Turkish Cypriot couple make it onto the 'Rich List 2020'". The London Gazette. 18 May 2020. Retrieved 10 November 2023.
  7. ^ a b Moules, Jonathan (20 January 2006). "The driving workforce behind a successful food distribution group". Financial Times. Retrieved 10 November 2023.
  8. ^ a b "Catering for market needs and business efficiency". Financial Times. 9 January 2009. Retrieved 10 November 2023.
  9. ^ "JJ Foodservice bolsters Asian food offering with Gatelands acquisition". The Caterer. Retrieved 12 August 2025.
  10. ^ a b "Grocer Gold Awards 2024: JJ Foodservice is National Wholesaler of the Year". The Grocer. Retrieved 26 August 2025.
  11. ^ "Food company delivers 1,500 free meals to Leeds hospital". Yorkshire Evening Post. 23 April 2020. Retrieved 12 August 2025.
  12. ^ Smith, Sophie (6 May 2020). "The restaurant wholesaler now delivering food to care homes". The Telegraph. Retrieved 10 November 2023.
  13. ^ Buccheri, Rory. "JJ Foodservice launches new mix & save promotion to boost customer flexibility". The Grocer. Retrieved 12 August 2025.
  14. ^ Buccheri, Rory. "JJ Foodservice expands Mix & Save promotion to keep supporting restaurants". The Grocer. Retrieved 12 August 2025.
  15. ^ Cambridge, Lyndsey. "Mushtaque Ahmed: how JJs used tech to become a force in foodservice". The Grocer. Retrieved 18 August 2025.
  16. ^ "Catering for market needs and business efficiency". www.ft.com. Retrieved 12 August 2025.
  17. ^ Hill, Paul (16 June 2020). "How JJ Foodservice has adapted during the coronavirus - Better Wholesaling". Retrieved 12 August 2025.
  18. ^ Hegarty, Ronan. "JJ Foodservice introduces deal-enabling self-service kiosks". The Grocer. Retrieved 12 August 2025.
  19. ^ "JJ Foodservice – Conquering the capital". Wholesale Manager - The news magazine for the UK wholesale and cash & carry industry. 10 April 2024. Retrieved 12 August 2025.
  20. ^ "What's it like to be in the 1% of female lorry drivers?". BBC News. 3 September 2021. Retrieved 12 August 2025.
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