Boyfriend on Demand

Boyfriend on Demand
Promotional poster
Hangul
월간남친
Hanja
月刊男親
Lit.Monthly Boyfriend
RRWolgannamchin
MRWŏlgannamch'in
GenreRomantic comedy
Written byNamgung Do-young
Directed byKim Jung-sik
Starring
Country of originSouth Korea
Original languageKorean
Production
Production locationCebu
Production companies
Original release
NetworkNetflix

Boyfriend on Demand (Korean월간남친) is an upcoming South Korean romantic comedy television series written by Namgung Do-young and directed by Kim Jung-sik. The series stars Jisoo and Seo In-guk, it follows a burn-out webtoon producer whose reality blurs after she subscribes to a virtual dating service. Originally developed for broadcast on MBC, the series was later acquired by Netflix as an original production. It is scheduled to be released on Netflix on March 6, 2026.

Synopsis

Exhausted by the demands of her career, webtoon producer Seo Mi-rae seeks an escape from the complexities of real-world relationships through a subscription-based virtual reality application. The service allows her to inhabit a digital world where she can interact with a wide array of simulated partners programmed to be her ideal matches. However, the boundaries between her digital romance and her professional reality begin to blur as she becomes increasingly immersed in the simulation.

Cast and characters

Main

Supporting

Special appearances

Production

Development

The series was supposed to be a MBC drama but was later developed as a Netflix originals.[1] Director Kim Jung-sik, who helmed Work Later, Drink Now series (2021–2023) and No Gain No Love (2024), took the megaphone.[2] The script is written by Namgung Do-young with production handled by WhyNot Media, Baram Pictures, and Kakao Entertainment.[3]

Casting

In August 2024, Jisoo received an offer to star as the female lead for the series.[4] The next month, Seo In-guk was cast to take the male lead role.[5] Netflix confirmed Jisoo and Seo's roles by February 2025.[2]

In 2025, Gong Min-jeung was cast and this would be her first work after giving birth.[6] Kim Ah-young, Park Hae-rin, Ha Young, and Han Ga-eul were also cast to play various supporting roles.[7]

Various actors featuring Seo Kang-joon, Lee Soo-hyuk, Lee Hyun-wook, Lee Jae-wook, Kim Sung-cheol, Lee Sang-yi, and Ong Seong-wu would make their special appearances.[8]

Filming

In February 2025, both Jisoo and Seo were seen filming in Cebu, Philippines.[9]

Release and promotion

Boyfriend on Demand was reportedly scheduled to be released on Netflix in 2026.[1] In January 2026, Netflix unveiled its 2026 Korean Contents lineup and the series was scheduled to be released in the first quarter of 2026.[3] The next month, it was confirmed to for a March 6 premiere with a total of 10 episodes. Netflix released the first teaser poster and a 50-second teaser trailer, which detailed the series' premise of a "subscription-based virtual dating service". These promotional materials depicted the contrast between the protagonist’s career as a webtoon producer and the dating scenarios experienced within the simulation.[10]

References

  1. ^ a b Ryu, Ye-ji (February 14, 2025). [단독] 서인국♥지수 '월간남친', MBC 아닌 넷플릭스 편성...2026년 공개 [[Exclusive] Seo In-guk♥Jisoo's Boyfriend on Demand, to be broadcast on Netflix instead of MBC...to be released in 2026]. Ten Asia (in Korean). Archived from the original on March 25, 2025. Retrieved February 27, 2025.
  2. ^ a b Ramachandran, Naman (February 19, 2025). "Blackpink's Jisoo, Seo In-guk to Star in Netflix K-Drama Boyfriend on Demand". Variety. Retrieved February 27, 2025.
  3. ^ a b Brzeski, Patrick (January 20, 2026). "Netflix Unveils Stacked Korean Content Slate of 33 Series and Films for 2026 (Full List)". The Hollywood Reporter. Retrieved January 21, 2026.
  4. ^ "Blackpink's Jisoo eyeing lead role in new drama Monthly Boyfriend". The Statesman. August 30, 2024. Archived from the original on November 21, 2024. Retrieved January 22, 2026.
  5. ^ "Seo In Guk cast as male lead opposite Blackpink's Jisoo in upcoming drama Monthly Boyfriend". The Times of India. September 10, 2024. Retrieved February 27, 2025.
  6. ^ Park, Ro-sa (February 12, 2025). [단독] 공민정, 출산 후 열일...서인국·지수 '월간남친' 합류 [[Exclusive] Gong Min-jeong, busy after giving birth...Seo In-guk and Jisoo join Boyfriend on Demand]. MyDaily (in Korean). Archived from the original on February 27, 2025. Retrieved February 27, 2025.
  7. ^ Supporting cast:
  8. ^ Special appearances cast:
  9. ^ Martinez, Gavin (February 12, 2025). "Blackpink's Jisoo, Seo In-Guk in Cebu for Boyfriend on Demand filming". Philippine Daily Inquirer. Archived from the original on March 19, 2025. Retrieved February 27, 2025.
  10. ^ Baek, Seung-hoon (February 5, 2026). 블랙핑크 지수, 연애는 구독으로...'월간남친' 넷플릭스 3월 6일 공개 [Blackpink Jisoo, Dating via Subscription...Boyfriend on Demand Premieres March 6 on Netflix]. iMBC (in Korean). Retrieved February 5, 2026.