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Alice (company)

Alice
Company typePrivate
IndustryCybersecurity
Founded2018 (2018)
Founders
  • Noam Schwartz
  • Alon Porat
  • Eyal Dykan
  • Iftach Orr
HeadquartersNew York City
Number of employees
250+
Websitealice.io

Alice, formerly ActiveFence, is an Israeli-American artificial intelligence safety company.[1] Founded in 2018 by Noam Schwartz, Alon Porat, Eyal Dykan and Iftach Orr, the company is co-headquartered in New York City and Tel Aviv, Israel.[2] It assists technology companies track content such as disinformation, hate speech and child abuse.[3][4]

History

ActiveFence was founded in 2018 by Noam Schwartz, Alon Porat, Eyal Dykan and Iftach Orr. Schwartz, who had earlier founded the data startup Tapdog (acquired by SimilarWeb),[5] while mapping the Internet's most popular hyperlinks, he discovered a folder containing child sexual abuse content.[6]

The company grew its staff from roughly 60 employees to approximately 200 across six offices by mid-2021.[7][8]

In July 2021, ActiveFence raised $100 million in funding, including a Series B led by CRV and Highland Capital Partners, and a previously unannounced Series A led by Grove Ventures and Norwest Venture Partners.[9]

In March 2023, ActiveFence acquired Rewire, a London-based startup founded in 2021 by Bertie Vidgen and Paul Röttger. [10]

In September 2023, ActiveFence acquired Spectrum Labs, a Miami-based startup valued at $137M that developed contextual AI content moderation for text.[11]

In January 2026, they rebranded to Alice.[12]

References

  1. ^ Trabelsy, Nevo (July 12, 2021). "#10 ActiveFence: Making the Internet a safer place". Globes. Retrieved February 12, 2026.
  2. ^ Wiggers, Kyle (June 3, 2024). "People are using AI music generators to create hateful songs". TechCrunch. Retrieved February 13, 2026.
  3. ^ Murphy, Margi (October 10, 2023). "TikTok Footage Becomes World's Window Into Israel Conflict". Bloomberg. Retrieved February 13, 2026.
  4. ^ Bergengruen, Vera (July 8, 2022). "Abortion Protests See Surge of Armed Demonstrators and Far-Right Groups". TIME. Retrieved February 13, 2026.
  5. ^ Ben-David, Ricky (December 9, 2021). "Game of foes: Israeli AI startup hunts 'bad actors' across the internet". The Times of Israel. ISSN 0040-7909. Retrieved February 13, 2026.
  6. ^ Drew, Rocket (February 2, 2026). "Why OpenClaw FKA Clawdbot Matters". The Information. Retrieved February 13, 2026.
  7. ^ Orbach, Meir (March 13, 2025). "Cyber startup ActiveFence cuts 7% of workforce". ctech. Retrieved February 13, 2026.
  8. ^ Martin, Noga (June 24, 2022). "Israel's ActiveFence wins award for cybersecurity at AI Breakthrough Awards". Israel Hayom. Retrieved February 13, 2026.
  9. ^ Orbach, Meir (July 27, 2021). "ActiveFence announces arrival with $100 million in funding at over $500 million valuation". CTECH - www.calcalistech.com. Retrieved February 13, 2026.
  10. ^ "ActiveFence receives the 2023 Technology Innovation Leadership Award" (PDF). Frost & Sullivan. 2023.
  11. ^ Lunden, Ingrid (September 7, 2023). "ActiveFence snaps up Spectrum Labs, last valued at $137M, to help fight the harmful content creep". TechCrunch. Retrieved February 13, 2026.
  12. ^ Orbach, Meir (January 14, 2026). "ActiveFence rebrands as Alice, shifting focus to AI model security". ctech. Retrieved February 13, 2026.
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